What to Post When You Have No Listings

One of the most common reasons real estate agents stop posting on social media is simple: they do not have a listing to talk about.

No new listings, no closings, nothing under contract, so posting gets pushed off until there is something to share. The problem is that visibility does not work that way.

If you only show up when you have listings, you disappear the rest of the time.

The Good News

You do not need listings to stay visible.You need content that is not dependent on listings.

Most agents understand this in theory, but still get stuck when it is time to actually post. That usually happens because they are overthinking what counts as worth posting.

The fix is simpler than it feels.

The 4 Types of Content That Work Without Listings

When you are unsure what to post, your content should fall into one of these categories.

1. Educational Content

Educational content answers common questions buyers and sellers already have.

Examples:

• What actually happens during a home inspection

• What buyers should budget for besides the purchase price

• Why days on market matter and when they do not

You do not need to explain everything or use industry language. Clear and simple explanations build trust over time, even if the post does not get much engagement.

2. Process-Based Content

Most people do not understand what working with a real estate agent actually looks like.

That gap creates opportunity.

Examples:

• What happens after an offer is accepted

• How showings are scheduled

• What agents do behind the scenes for clients

This type of content shows professionalism and preparedness without sounding sales-focused.

3. Local and Lifestyle Content

You do not need listings to talk about the area you work in.

Examples:

• Local events

• Seasonal reminders

• Community highlights

• Neighborhood features people care about

This keeps you visible without tying every post directly to real estate, which often makes content feel more natural to the audience.

4. Evergreen Reminder Content

Some posts work year-round and can be reused.

Examples:

• Thinking about buying this year? Here is where to start

• Not ready to move yet? That is okay

• You do not need perfect timing to start planning

Evergreen content does not rely on market conditions, listings, or trends. It still does its job quietly in the background.

Why This Still Feels Hard for Most Agents

Even when agents know what they could post, consistency still breaks down.

Not because they lack ideas, but because every post requires a fresh decision. What to say. How to say it. Whether it is worth posting at all.

That mental load adds up. Posting starts to feel heavier than it should, so it gets pushed aside until things slow down or motivation returns.

That cycle is what causes most agents to disappear online.

The Real Fix Is Removing Decisions

The goal is not to be creative every time you post.The goal is to make posting require as little thought as possible.

When you already have:

• Posts written in advance

• Formats you can reuse

• Content that works whether you are busy or not

Consistency becomes realistic instead of aspirational.

[Placeholder: This is where a future Etsy product link will live](Example context once available: “A simple, done-for-you content set designed for agents who want to stay consistent without planning every post from scratch.”)

You stop asking what you should post and start asking when you should post it.

That shift matters.

Why Consistency Still Matters

Listings will always be the priority. Social media is not a replacement for doing the actual work of an agent.

But visibility works on a different timeline than transactions.

Most people follow agents long before they are ready to buy or sell. What keeps you top of mind during that gap is not how often you post when things are busy, but whether you continue showing up when they are not.

The agents who benefit most from social media are not the ones flooding feeds with posts. They are the ones who maintain a steady presence that feels familiar over time.

That familiarity builds trust quietly. Trust leads to conversations when timing finally lines up.

Final Thought

You do not need listings to stay relevant. You need a content system that works when business is quiet, busy, or somewhere in between.

Once content stops relying on motivation, everything else gets easier.

That is when social media starts working for you instead of feeling like another task on the list.